Bratz Brawl

Week 9 EOC Bratz Brawl 

The doll wars between the brands Barbie and Bratz heads back to the court once again. They head back to court this time to prove the idea of Isaac's Larian MGA Entertainment Inc. stole the toy's company intellectual property when it created the first popular Bratz dolls about 10 years ago. The main issue is to settle who is the official owner of the Bratz dolls. Some parts of the case have been litigated in federal court in Santa Ana, California will be going to dueling allegations that each of the companies have participated in a battle of dirty deeds in an effort to steal trade secrets. The company MGA disguised themselves as retails or toy sellers equipped with fake business cards in order to get into the competitors show rooms at toy fairs and collect information on their rivals. MGA will provide evidence for the court that shows Mattel involved in an unfair competition by getting a retailer to remove every single product from MGA from all of its stores and even go as far and ruin a deal with a video game company because of its alliance with Bratz according to the courts. The video game company was THQ. Mattel argues both allegations, Mike Zeller, an attorney for Mattel spoke that the information was stolen and were not trading secrets. MGA officially released in public. For Mr. Zeller, he says allegations about the stuff with THQ are not all correct. It is ok for a company to do work with another company until there is concerns. Mattel accuses employees of MGA for sneaking into its showrooms to peek at incoming products during toy fairs. Mattel also adds that MGA stole trade secrets by encouragement of employees from Mexico and Canada. The court will go in detail from both sides.